OUR COMMUNITY
Health Is My Wealth,
Prevention Matters Movement
Our flagship program, in its fourth year, has achieved notable success, reaching over 6M individuals, including moms, children, families, and content creators. It addresses health challenges like cardiovascular diseases, obesity, diabetes, mental health and respiratory diseases in the UAE.
Collaborating with esteemed partners—government, brands, and social entrepreneurs — the ultimate goal is to inspire a happier and healthier UAE.
Educational Initiatives,
Building Advocates of Change
Since 2019, our groundbreaking school program has empowered brands to champion health, sustainability, fitness, cognitive innovation, arts and sports.
Reaching over 300,000 students in 500+ schools, it offers interactive workshops, volunteering, stage plays, forums and engaging activities for juniors (6-11) and tweenies (12-16). We've also launched inter-school competitions and co-created the Kids Council of Health and Sustainability and the League of Extra Ordinary.
Gamewise
(Wellbeing, Integration, Skill, Devp, Educ)
Leading the gaming and Esports scene, we shape the future with a focus on youth. Through workshops, tournaments and government collaborations, our initiatives include school programs and interschool leagues, enabling youth to actively participate in the e-sports landscape while guided by digital wellness.
Eatscape,
United by Food
A cultural bridge, leveraging the universal language of food to cultivate understanding and unity. Our goal is to create an all-inclusive space that brings together communities, local and global brands through a profound passion for food. An authentic and immersive experience for all, featuring foodie influencers, celebrity and local chefs.
Training Future Road Protectors Summit
This initiative fosters a culture of responsible driving from a young age, training young advocates to become road safety ambassadors. The summit empowers them to transfer knowledge and skills within their schools, creating a sustainable program for a lasting impact on road safety.