WHAT WE DO
Starting Point
In-Depth Research and Data Analytics
Analyze Detailed Category Data
opportunities mapping and gap analysis.
Assess Internal Sales Figures
sell-in and sell-out data.
Conduct consumer Usage & Attitude (U&A) studies.
Conduct studies to explore consumer behaviors and perceptions.
Develop a Strategic Plan Based On Key Findings.
Develop a strategic plan informed by critical insights.
Next Steps
Aligned with the Growth Pillars of the Strategic Plan, we can provide the following services:
Marketing Expertise
Experiential: Consumer activations, strategic alliances and partnerships to engage and connect with target demographics.
Sponsorship: Execution of multi-channel sponsorships for various events and partnerships, both locally and internationally.
Brand Building: Defining brand values, creating a unique brand personality and developing strategies for stronger brand presence and loyalty.
Social Media: Community management, content creation, influencer marketing, and performance analytics.
Design and Coms Studio: Visual identity development, brand guidelines, strategy and integrated messaging.
CSR Activation: Collaborative development and execution of CSR campaigns for community development in partnership with government, non-profits and brands.
Digital Solutions
Perfect Store Automation: Planogram setting and roll-out, share of shelf periodic audit, Ai based actionable points per retailer per branch.
Distribution: UAE census and distribution optimization covering MT, TT and other sales channels.
Digital Marketing: Organic and paid media strategy, digital content development, SEO optimization, web development and analytics.
Commercial Excellence
Category Management: Analyzing data and market trends to optimize product assortment, pricing, and promotions.
Shopper Marketing: Design and print services, digital in-store activation and promoter support.